There are many skincare ingredients that we now take for granted, with their origins often getting lost as time moves on, but one brand that is responsible for introducing such game-changing ingredients as AHAs and Idebenone to the masses is PRIORI.
Founder by respected chemist Joe Lewis, the entire range is based around a core set of ingredients and complexes that are unique to PRIORI.
The first is the Advanced AHA LCA Complex. This is made up of an innovative compound that pairs Lactic Acid (a mild exfoliating acid) with Sodium Lactate (a derivative of Lactic Acid which increases the skins moisture content) which is then combined with what is known as a Multi-Functional Antioxidant Sequence (MFAS) to deliver unrivalled anti-aging benefits to the skin. This MFAS contains well-known antioxidants Vitamins A, C, E and Pro-Vitamin A to protect the skin cells against external damage from free radicals and harmful substances while also helping to repair existing damage which leads to a reduction in everything from fine lines to dark spots.
The second standout ingredient is Idebenone, a bioengineered cousin to anti-aging antioxidant CoEnzyme Q10 which is thought to be around 1000x times more effective. What makes it special is that it provides the highest level of protection against harmful environmental free radical stress, with an Environmental Protection Factor of EPF 95 out of 100.
Popular products include the Advanced AHA Gentle Facial Cleanser and the Idebenone Complex Even Tones, but all PRIORI products can provide results for all skin types and work to correct the majority of ageing concerns such as fine lines, wrinkles, uneven texture, dark spots, loss of volume and dullness.