Keratosis Pilaris affects around 40% of the adult population but the number of successful topical products that can treat this condition are few and far between. This frustration to find an effective solution to this common skin problem lead Annette Luck to develop the AMELIORATE Body Lotion.
The first product of its kind available in the UK, this AHA-enriched lotion contains naturally derived Lactic Acid to gently yet effectively remove dead cells and encourage the skin’s natural exfoliation process without causing irritation. Added conditioning ingredients including Vitamin E, Glycerin and Sweet Almond Oil, nourish dry skin deep down to provide round-the-clock hydration.
Keratosis Pilaris (KP) occurs when excess keratin is produced and builds up inside the hair follicles, alongside dead skin cells, which causes a formation of hard keratin plugs resulting in small bumps over the skin. Often likened to ‘goose bumps’ and ‘chicken skin’, Keratosis Pilaris can feel rough to the touch and look visibly inflamed which many sufferers also experiencing dry patches of skin on the body particularly on the backs of the arms and thighs. Like many other dry skin conditions, KP tends to worsen during the colder months so it is important to maintain a regular routine of exfoliation and moisturisation throughout the year in order to keep this condition under control.
The AMELIORATE Body Lotion is a luxurious, easily-absorbed topical treatment that significantly softens and smoothes rough, dry patches of skin with 86% of subjects in an independent consumer trial agreeing that the appearance of their Keratosis Pilaris had improved in just four weeks.
This is just the start for AMELIORATE, as they have some exciting new products in development that can help to transform the appearance of KP and other problematic dry skin conditions which will provide great relief for long-term sufferers.