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Ameliorate

Products to successfully treat Keratosis PilarisRead More

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About Ameliorate:

Keratosis Pilaris affects around 40% of the adult population, but the number of successful topical products that can treat this condition are few and far between. This frustration to find an effective solution to such a common skin problem led Annette Luck to develop AMELIORATE, a range dedicated to addressing dry, bumpy skin on the body.

The first product of its kind available in the UK, this AHA-enriched lotion contains naturally derived Lactic Acid to gently yet effectively remove dead cells and encourage the skin’s natural exfoliation process without causing irritation while a blend of conditioning ingredients work to nourish dry skin deep down to provide round-the-clock hydration.

Keratosis Pilaris (KP) occurs when excess keratin is produced and builds up inside the hair follicles, alongside dead skin cells, which causes a type of plug underneath the skin, which leads to the development of small bumps and uneven texture. Often likened to ‘goosebumps’ and ‘chicken skin’, Keratosis Pilaris can feel rough to the touch and look visibly inflamed, with many sufferers also experiencing dry patches of skin on the body particularly on the backs of the arms and thighs. Like many other dry skin conditions, KP tends to worsen during the colder months, so it is important to maintain a regular routine of exfoliation and adding moisture back into the skin throughout the year in order to keep this condition under control.

After recently undergoing a major brand refresh, with new packaging and lower pricing, the original AMELIORATE Transforming Body Lotion now also comes in Fragrance Free and Tinted versions so even more people can enjoy the skin smoothing benefits of this multi-award-winning, beauty editor-approved moisturiser.

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