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Privacy Policy

When you provide us with information through this website, www.effortlessskin.com (“this Site”), we respect your privacy. It is important for you to understand what information we collect about you during your visit and what we do with that information. Your visit to this Site is subject to this Privacy Policy and our Terms and Conditions. Please note that this Privacy Policy governs only information provided to Effortless Skin.

  1. Information Collection
    We do not collect personally identifiable information about you, except when you provide it to us directly or through a third party. For example, if you decide to complete a user registration form, complete an online survey or make a purchase, you may be asked to provide certain information such as your contact information (name, email address, mailing address and telephone number), birthday, gender and product and/or skincare, cosmetic or clothing concerns, and the brands and products you use. If you decide to place an order, we will also need to know your delivery and billing address, credit card number and expiry date.
    Sensitive information is not generally sought through this Site. Sensitive information includes data relating to: race or ethnic origin; political opinions; religious or other similar beliefs; physical or mental health. If you do provide sensitive information, by providing that information you explicitly consent to us using it in accordance with this Privacy Policy.
    If you would prefer that we not collect any personally identifiable information from you, please do not provide us with any such information. Please note that if you do not wish to provide any personal information, you will not be able to make purchases on this Site.
    To protect your personal information, users registering at this Site must also enter a user name and password.
    Prior to your submission of your personally identifiable information to this Site, you will be asked whether you consent to the processing and transfer of your personal information in accordance with this Privacy Policy. If you consent, you will be able to submit your information to this Site.

  2. Use of Personally Identifiable Information
    We strive to provide you with a full range of personalised skincare, cosmetic and clothing products and services designed to meet your needs. In order to provide you with this level of service, we may use your personal information in the manner described below:

    1. Communications to Serve You
      If you have elected to provide us with your contact information, e.g., by registering at the Effortless Skin Site or placing an order, we may provide you with announcements concerning the Effortless Skin Site or contact you regarding your order. For example, all registered users will receive a welcoming email to confirm their registration. We may also contact you to respond to product questions or concerns that you may express.

    2. Opt-In Communications
      In addition to the essential service related announcements that we will send you as described in Section 2(a) above, if you opt-in during the Effortless Skin Site registration process or at other times when you submit personally identifiable information, the information you provide may be used to create and deliver to you our newsletters, surveys or other communications containing product and event information, cosmetics tips or promotions (“Opt-In Communications”).

  3. No Disclosure of Personally Identifiable Information for Third Party Marketing Without Your Consent
    We will not provide your personally identifiable information to third parties for their use in marketing their products or services to you without your consent.

  4. Disclosure of Personally Identifiable Information

    1. Fraud Protection and Compliance with Law
      We may disclose any information, including personally identifiable information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We may also exchange information, including personally identifiable information, with other companies and organisations for credit fraud protection and risk reduction.

    2. Service Providers
      We may retain other companies and individuals to perform functions consistent with our Privacy Policy on our behalf. Examples include customer support specialists, webhosting companies, credit card processing companies, fulfilment companies (e.g., companies that fill product orders or coordinate mailings), data analysis firms and email service providers. Such third parties may be provided with access to personally identifiable information needed to perform their functions, but may not use such information for any other purpose.

    3. Business Transfers
      As we continue to develop our business, we might sell certain of our assets. In such transactions, user information, including personally identifiable information, generally is one of the transferred business assets, and by submitting your personal information on the Effortless Skin Site you agree that your data may be transferred to such parties in these circumstances.

  5. Cookies, IP Addresses, Pixel Tags & Tracking Technology
    A cookie is a piece of data that enables us to track and target your preferences. We may place a "cookie" on your computer's hard drive so we can recognise you as a return user and personalise your experience and your use of our Effortless Skin Site. The cookie will be stored on your computer's hard drive until you remove it. We may also use temporary or “session” cookies to help you shop. These cookies will expire when you place an order. You can have your browser notify you of, or automatically reject, cookies. If you reject our cookies, you may still use the Site, but you may be limited in the use of some of the features.

    We may also use IP addresses to analyse trends, administer the Site, track traffic patterns, and gather demographic information for aggregate use, as well as in combination with your personally identifiable information for credit fraud protection and risk reduction.
    When you visit this Site or view one of our emails, we may use pixel tags (also called "clear" gifs), tracking links and/or similar technology to note some of the pages you visit on our Site and personalise your experience. We may also use pixel tags to determine what types of email your browser supports. We may use the information collected through pixel tags, tracking links and similar technology in combination with your personally identifiable information.

    This website uses the following cookies:

    Google Analytics: The Google Analytics cookie allows us to see information on user website activity including, but not limited to page views, referral and average time spent on the website. The information is depersonalised and is displayed as numbers, meaning it will not be tracked back to individuals, which helps to protect your privacy. Using Google Analytics we can see what content is popular on our website, and strive to ensure you have the best user experience possible.

    DoubleClick: We use Google Analytics remarketing codes to log when users view specific pages or take specific actions on the website. This allows us to provide targeted advertising in the future.

  6. Children under 18
    If you are under 18 years of age, you may browse our Site. However, you may not provide personal information to us. For example, you cannot register or make a purchase. This Site is not designed for minors and we do not knowingly collect personally identifiable information from any person under 18 years of age.

  7. Links
    This Site may contain links to or from other websites. Please be aware that we are not responsible for the privacy practices of other websites. This Privacy Policy applies only to the information we collect on this Site. We encourage you to read the privacy policies of other websites you link to from our Site or otherwise visit.

  8. Security
    We implement various security measures in accordance with industry standards to protect the security of your personal information. Your personal information will be stored at facilities located in the UK.

  9. Accuracy of and Updating Your Information
    We will take reasonable steps to create an accurate record of any personal information you have submitted through this Site. However, we do not assume responsibility for confirming the ongoing accuracy of your personal information.
    You are responsible for keeping your information on file with us up to date. You may review and change the personally identifiable information you provide to us at any time by logging into your account and amending the details.

  10. Choice/Opt-Out
    You may opt out of receiving future Opt-In communications when you register at this Site or otherwise provide your contact information to us. You may change your preferences at any time by clicking here or clicking the "unsubscribe" link at the bottom of each Opt-In Communication e-mail you receive.

  11. Notification of Changes
    We may revise this Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post the revised policy here. As we may make changes at any time without notifying you, we suggest that you periodically consult this Privacy Policy.

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